:root{
  --paper:#f5f3ec;
  --paper-2:#ece9df;
  --ink:#151515;
  --muted:#69675f;
  --line:#d7d3c8;
  --green:#245b45;
  --green-dark:#173f31;
  --white:#fffdf8;
  --max:1180px;
  --radius:18px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit}
img{max-width:100%;display:block}
.shell{width:min(var(--max),calc(100% - 48px));margin:0 auto}
.skip{position:absolute;left:-9999px;top:10px;background:var(--ink);color:white;padding:10px 14px;z-index:99}
.skip:focus{left:10px}
.site-header{position:sticky;top:0;z-index:20;background:rgba(245,243,236,.92);backdrop-filter:blur(12px);border-bottom:1px solid rgba(215,211,200,.75)}
.nav-wrap{min-height:78px;display:flex;align-items:center;justify-content:space-between;gap:32px}
.brand{text-decoration:none;font-size:13px;font-weight:800;letter-spacing:.16em}
.nav{display:flex;align-items:center;gap:28px;font-size:14px}
.nav a{text-decoration:none}
.nav a:not(.nav-cta):hover{text-decoration:underline;text-underline-offset:4px}
.nav-cta{background:var(--ink);color:white;padding:10px 14px;border-radius:999px}
.hero{padding:118px 0 96px;border-bottom:1px solid var(--line)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(260px,.55fr);gap:80px;align-items:end}
.eyebrow{margin:0 0 18px;font-size:12px;line-height:1;font-weight:800;letter-spacing:.17em;color:var(--green)}
.hero h1{font-size:clamp(56px,7.2vw,104px);line-height:.94;letter-spacing:-.055em;max-width:980px;margin:0}
.lead{font-size:clamp(20px,2vw,27px);line-height:1.35;max-width:760px;color:#373632;margin:30px 0 0}
.hero-actions{margin-top:34px;display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.button{display:inline-flex;align-items:center;justify-content:center;gap:8px;text-decoration:none;font-weight:700;font-size:15px;line-height:1.1;border-radius:999px;padding:15px 21px;transition:transform .15s ease,background .15s ease}
.button:hover{transform:translateY(-1px)}
.button-primary{background:var(--green);color:white}
.button-primary:hover{background:var(--green-dark)}
.button-light{background:var(--white);color:var(--ink)}
.micro{font-size:13px;color:var(--muted);margin:0}
.proofline{font-size:14px;color:var(--muted);margin:30px 0 0}
.proofline strong{color:var(--ink)}
.hero-note{border-top:1px solid var(--ink);padding-top:18px;align-self:end}
.note-number,.card-index,.process-number{font-size:12px;font-weight:800;letter-spacing:.12em;color:var(--green)}
.note-kicker{font-weight:700;margin:14px 0 8px}
.hero-note p:last-child{color:var(--muted);margin-bottom:0}
.section{padding:108px 0;border-bottom:1px solid var(--line)}
.section-title{font-size:clamp(42px,5vw,72px);line-height:1.02;letter-spacing:-.045em;margin:0 0 26px;max-width:820px}
.section-title.wide{max-width:1030px}
.three-up{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:68px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.three-up article{padding:30px 30px 34px 0;border-right:1px solid var(--line)}
.three-up article+article{padding-left:30px}
.three-up article:last-child{border-right:0}
.three-up h3,.process-grid h3{font-size:25px;letter-spacing:-.025em;margin:12px 0 10px}
.three-up p,.process-grid p{color:var(--muted);margin:0}
.section-note{color:var(--muted);max-width:760px;margin:28px 0 0;font-size:15px}
.audit-section{background:var(--paper-2)}
.audit-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(350px,.72fr);gap:92px;align-items:start}
.audit-copy{padding-top:8px}
.body-large{font-size:22px;line-height:1.45}
.audit-copy>p:not(.eyebrow):not(.body-large),.about-copy>p:not(.eyebrow):not(.body-large){color:var(--muted);font-size:17px;max-width:680px}
.offer-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:0 12px 40px rgba(28,31,26,.04)}
.offer-top{display:flex;justify-content:space-between;gap:20px;align-items:start;padding-bottom:22px;border-bottom:1px solid var(--line)}
.offer-label{font-weight:700;margin:0 0 3px}
.price{font-size:45px;line-height:1;font-weight:800;letter-spacing:-.04em;margin:0}
.price span{font-size:13px;letter-spacing:.08em;color:var(--muted)}
.turnaround{font-size:12px;font-weight:800;color:var(--green);border:1px solid #b9c9c0;border-radius:999px;padding:7px 10px;white-space:nowrap}
.checklist{list-style:none;padding:0;margin:22px 0 25px;display:grid;gap:11px}
.checklist li{position:relative;padding-left:24px;font-size:15px}
.checklist li:before{content:"✓";position:absolute;left:0;color:var(--green);font-weight:800}
.full{width:100%}
.fineprint{font-size:12px;color:var(--muted);text-align:center;margin:13px 0 0}
.about-grid{display:grid;grid-template-columns:minmax(260px,.55fr) minmax(0,1fr);gap:96px;align-items:center}
.founder-photo-wrap{position:relative}
.founder-photo{width:100%;height:auto;object-fit:contain;border-radius:var(--radius);filter:saturate(.88) contrast(.99)}
.photo-caption{font-size:12px;color:var(--muted);margin:10px 0 0}
.brand-note{font-size:12px!important;color:#858279!important;margin-top:28px!important}
.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:58px;border-top:1px solid var(--line)}
.process-grid article{padding:28px 34px 0 0}
.process-grid article+article{border-left:1px solid var(--line);padding-left:34px}
.closing{background:var(--green-dark);color:white;padding:110px 0}
.eyebrow.light{color:#b8d2c5}
.closing h2{font-size:clamp(45px,6vw,84px);line-height:1;letter-spacing:-.048em;max-width:1040px;margin:0}
.closing-actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin-top:40px}
.email-link{color:#d8e4dd;text-underline-offset:4px}
.footer{padding:38px 0 42px}
.footer-grid{display:flex;justify-content:space-between;gap:36px;align-items:flex-end}
.footer p{color:var(--muted);font-size:13px;margin:8px 0 0}
.footer-right{display:flex;gap:22px;color:var(--muted);font-size:13px}
.footer-right a{text-underline-offset:4px}
@media(max-width:900px){
  .shell{width:min(var(--max),calc(100% - 36px))}
  .nav a:not(.nav-cta){display:none}
  .hero{padding:88px 0 72px}
  .hero-grid,.audit-grid,.about-grid{grid-template-columns:1fr;gap:52px}
  .hero-note{max-width:520px}
  .three-up,.process-grid{grid-template-columns:1fr}
  .three-up article,.three-up article+article,.process-grid article,.process-grid article+article{padding:24px 0;border-right:0;border-left:0;border-bottom:1px solid var(--line)}
  .three-up article:last-child,.process-grid article:last-child{border-bottom:0}
  .founder-photo-wrap{max-width:480px}
  .section{padding:82px 0}
  .closing{padding:82px 0}
}
@media(max-width:560px){
  .shell{width:calc(100% - 28px)}
  .nav-wrap{min-height:68px}
  .brand{font-size:11px}
  .nav-cta{font-size:12px;padding:9px 12px}
  .hero{padding:72px 0 62px}
  .hero h1{font-size:52px}
  .lead{font-size:19px}
  .button{width:100%;padding:15px 18px}
  .hero-actions{align-items:stretch}
  .section{padding:68px 0}
  .section-title{font-size:42px}
  .offer-card{padding:22px}
  .price{font-size:38px}
  .about-grid{gap:42px}
  .closing{padding:72px 0}
  .closing h2{font-size:48px}
  .footer-grid{align-items:flex-start;flex-direction:column}
  .footer-right{flex-direction:column;gap:8px}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .button{transition:none}
}
.button-secondary{border:1px solid var(--line);background:transparent;color:var(--ink)}
.button-secondary:hover{background:var(--white)}
.proof-section{background:var(--white)}
.proof-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(320px,.65fr);gap:80px;align-items:start}
.proof-disclaimer{color:var(--muted);font-size:13px;max-width:680px}
.proof-card{border:1px solid var(--line);border-radius:var(--radius);padding:28px;background:var(--paper);box-shadow:0 12px 40px rgba(28,31,26,.03)}
.proof-card h3{font-size:28px;line-height:1.1;letter-spacing:-.03em;margin:14px 0 12px}
.proof-card p{color:var(--muted);margin:0 0 22px}
.text-link{font-weight:700;text-underline-offset:4px}
.narrow{max-width:980px}
.sample-hero{padding:112px 0 78px;border-bottom:1px solid var(--line)}
.sample-hero h1{font-size:clamp(48px,7vw,86px);line-height:.98;letter-spacing:-.05em;margin:0;max-width:900px}
.sample-meta{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}
.sample-meta span{font-size:12px;font-weight:700;border:1px solid var(--line);border-radius:999px;padding:7px 10px;background:var(--white)}
.four-up{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:48px}
.four-up article{padding:24px 20px 26px 0;border-right:1px solid var(--line)}
.four-up article+article{padding-left:20px}
.four-up article:last-child{border-right:0}
.four-up p{color:var(--muted);font-size:14px;margin:7px 0 0}
.findings-section{padding-top:44px}
.finding{padding:58px 0;border-bottom:1px solid var(--line)}
.finding:first-child{padding-top:0}
.finding-head{display:flex;justify-content:space-between;gap:20px;align-items:center}
.priority{font-size:11px;font-weight:800;letter-spacing:.12em;border-radius:999px;padding:7px 10px}
.priority.high{background:#ead8d2;color:#7c2e1f}
.priority.medium{background:#e8e1c9;color:#6c5a18}
.finding-num{font-size:12px;font-weight:800;color:var(--muted);letter-spacing:.12em}
.finding h2{font-size:clamp(34px,4vw,54px);line-height:1.04;letter-spacing:-.04em;margin:18px 0 30px;max-width:830px}
.finding-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px}
.finding-grid h3{font-size:14px;letter-spacing:.02em;margin:0 0 8px}
.finding-grid p{color:var(--muted);margin:0}
.sample-plan{background:var(--paper-2)}
.plan-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:42px}
.plan-grid article{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.plan-label{font-size:11px;font-weight:800;letter-spacing:.12em;color:var(--green)}
.plan-grid h3{font-size:24px;letter-spacing:-.025em;margin:10px 0 8px}
.plan-grid p{color:var(--muted);margin:0}
.sample-disclaimer{color:var(--muted);font-size:12px;margin:28px 0 0}
@media(max-width:900px){
  .proof-grid{grid-template-columns:1fr;gap:42px}
  .four-up{grid-template-columns:1fr 1fr}
  .four-up article,.four-up article+article{border-right:0;border-bottom:1px solid var(--line);padding:20px 0}
  .finding-grid,.plan-grid{grid-template-columns:1fr}
}
@media(max-width:560px){
  .sample-hero{padding:76px 0 58px}
  .sample-hero h1{font-size:48px}
  .four-up{grid-template-columns:1fr}
  .sample-meta{gap:8px}
}

.sample-summary{background:var(--white)}
.summary-note{color:var(--muted);max-width:760px;margin:-8px 0 36px}
.summary-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.summary-grid article{border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:var(--paper)}
.summary-number{font-size:32px;line-height:1;font-weight:800;letter-spacing:-.04em;color:var(--green)}
.summary-grid h3{font-size:23px;letter-spacing:-.025em;margin:12px 0 8px}
.summary-grid p{color:var(--muted);margin:0}
.finding-tags{display:flex;gap:8px;flex-wrap:wrap}
.effort,.test-tag{font-size:11px;font-weight:800;letter-spacing:.10em;border-radius:999px;padding:7px 10px}
.effort.low{background:#e3eee8;color:#245b45}
.effort.medium{background:#e8e3f0;color:#58466f}
.test-tag{background:#e8edf4;color:#36506f}
.hypothesis{margin-top:24px;padding:16px 18px;border-left:3px solid var(--green);background:var(--white);font-size:14px;color:#373632}
@media(max-width:900px){
  .summary-grid{grid-template-columns:1fr}
}